Loro Piana Fall Winter 2024 Campaign
vor 1 Tag
Samstag, 3. Dezember 2011
No Trachten in Town!
This doesn't pertain to Japanese or American tourists who want to wear funny Tyrolean hats or buy traditional clothes and wear them in the city or to provincials who happen to visit the capital for a few days or participate in folkloristic musical performances on national holidays here in Vienna but to persons from the provinces who either work or study here for a longer time. I am aware that this rule is already some sort of an atavism though; it is a bit ridiculous to admonish those who say wear their Steireranzug to church on Sunday instead of a normal suit or jacket trouser combination (since hardly anyone wears either) but still: traditions have to be remembered by somebody!
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5 Kommentare:
It appears that the no-Trachten rule, just like it's cousin the no-Tweed rule in the city, was established by the internationally oriented set of bankers and merchants in the European capitals. But isn't it precisely this financial internationalism that ultimately destroys regional culture? To me, it would make more sense to encourage the wearing of Tracht, even at the work place. In fact, modern Tracht is largely a 19th century phenomenon that meant to protest the international uniformity of city life. Give it back its power of resistance.
In Vienna it maybe was rather the court, the well established bureaucracy and aristocracy- or those few great houses with their entourage that were closest to the Emperors, who emphasized this rule along with legions of their also bourgeois providers of course.
But still, I would rather see more Trachten AND/OR suits also in town than any of the ubiquitous gaudy, plastic-wear!
So D'accord!
I looove my trachten-jackets and Lodencoats.
We Germans/Austrians can really be proud of such unique pieces with such a history.
Absolutely. They also make great outdoor wear when hiking and I even occasionally wore them when abroad.
Anonymous at 5:36 is on to something. The rootless, liberalized city-dwellers are no friends of the naturally reactionary country gentleman and peasant. Behind the sartorial manners and mores is a very real dislike of those who are variously termed rednecks, hicks, bogans, etc. There isn't a no-Trachten/tweed rule in America, but the ironically bedecked SWPL's don't take kindly to the type of white person who wears a John Deere cap sincerely.
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